
You know those awful, hideous Hawaiian print shirts (re: Tommy Bahama) that just scream “tourist”? Well this season, fashion houses such as Proenza Schouler, Stella McCartney, Erdem, and Mary Katrantzou have all taken a chic spin on a timelessly tacky classic. Yes, really!
Featured in this set: Stella McCartney Hawaiian-print silk pants, Mary Katrantzou printed woven jersey dress, Stella McCartney Hawaiian-print cotton-sateen top, Roberto Cavalli gold-plated Swarovski crystal necklace, Jason Wu printed structured-silk dress, Marc by Marc Jacobs Havana printed silk-satin top.
The trend actually first emerged last fall when Versace released a few pieces sporting a cheeky jungle print in several of its pieces for the much-hyped H&M capsule collection. Erdem followed suit with a Pre-Fall collection revolving around a pungent floral theme. And since then, even mainstream retailers like Zara have mimicked this runway look to bring to the masses.

Versace for H&M collection

Erdem Pre-Fall 2012 collection

Zara April 2012 collection
So how can you pull off this tricky trend and avoid crossing the fine line of chic and shame? Easy. Pay attention to a few key details to prevent falling into the all too-familiar fashion faux-pas.
First, look at the fit. Make sure the piece is properly tailored and that the silhouette is flattering. Erdem adds the popular knife pleat skirt as a feminine touch, detracting from the tent-like camper shape of the aforementioned Tommy Bahama shirt (shudder). The Zara dress shown above features a slimming A-line, accentuating the appropriate features of the garment.
Next, pair with complementary colors and basics to properly highlight the print. Avoid mixing and matching prints at all costs (see Versace). This is just the visual vomit you don’t want to be caught in. The Versace for H&M look may be suitable for editorials, but in the real world, you would want to choose just one statement piece and allow the rest of your look to remain neutral.
With the appropriate accessories, it’s relatively easy to create a balanced look with patterns and prints. The trick is to choose one, and allow other aspects of your outfit to accent the chosen print. See? Easy.